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Brands 22/06/22

THE FIRST LIFESTYLE CONCEPT JORDAN STORE OPENS IN LEE GARDEN, CAUSEWAY BAY

Swire Resources has joined hands with Nike to open the first lifestyle concept JORDAN STORE in Hong Kong. Located at Lee Garden, Causeway Bay, the new store spans 3,000 square feet and adopts a fresh pure-white decoration with window walls to set a vibrant look apart from its previous all-black style. The modern design allows a perfect display of different product series at a glance. All women’s, men’s & kids’ fashion are available in store.

Another in-store highlight is an exhibition area of Michael Jordan’s amazing six-time championship basketball journey. Keep an eye out for the two fabulous in-store artworks when you pay a visit – a 3-metre-wide “Jordan Retro” abstract drawing and a basketball-inspired illustration painting.

Address: Shop No.G13 & Shop No.G13A on the Ground Floor, Lee Garden Two, 28 Yun Ping Road, Causeway Bay, Hong Kong

凯时KB88·(中国区)官方网站_活动6161 — The wooden floor mimics the basketball court while the lighting, the bright metallic walls and the fixtures project a strong futuristic sense.

凯时KB88·(中国区)官方网站_项目2332 — The spacious sneakers fitting area aims to build a comfortable space for customers.

凯时KB88·(中国区)官方网站_image5374 — The store adopts a brand new decoration concept to create premium Jordan Store experience.

凯时KB88·(中国区)官方网站_image740 — Inspired by AJ9 sneakers, about 3 meters (width) x 1.3 meters (height).

凯时KB88·(中国区)官方网站_产品3354 — Display of the six pairs of sneakers unveiled at the time when Michael Jordan won six championship rings respectively. Fans can view designs of the basketball shoes in different eras at once.

凯时KB88·(中国区)官方网站_image7614 — The retail concept of Jordan is to create connections between customers and the authentic sporting lifestyle through our products, materials, stories.